Business Plan Competition Focuses on Advancing Women Entrepreneurship

In a new collaboration, Rutgers’ Office of New Ventures and Entrepreneurship is hosting the “Supporting Emerging Entrepreneurs’ Development” (SEED) business plan competition sponsored by the Central Jersey Chapter of the National Association of Women Business Owners this May. Open to Rutgers faculty, students and staff along with New Jersey entrepreneurs, the competition is an opportunity for applicants to help jumpstart or grow their own businesses. The winning idea or business will receive a prize package worth nearly $15,000.

Focused on emerging women entrepreneurs, the competition was created to encourage the formation of strong businesses, share the communal knowledge of experienced entrepreneurs and support women in the realization of their entrepreneurial dream. Any New Jersey-based business that is at least 50% woman-owned and less than two-years old by the submission deadline is eligible to enter.

The deadline for applications is March 15. Rutgers undergraduate and graduate students are encouraged to apply.

“We are very excited to be partnering with Rutgers for this event,” says Helen Hogan, 2014 SEED chair. “We anticipate getting an increased number of applicants this year and hope to receive a diverse range of business ideas.”

Past SEED, winners include Jams by Kim, which recently had one of its jams featured in NFL 2014 Super Bowl gift baskets, and Green Waste Technologies, which has developed a way to recycle waste into energy using a species of black soldier fly. Hogan added, “In addition to the prize package, the SEED competition also provides credibility and visibility for the finalists and for the winners.”

A panel of judges will select five finalists who will be invited to present at the Annual Conference being held on May 20 at Trayes Hall on Rutgers Douglas Campus. There, they will deliver three-minute elevator pitches in front a panel of judges and a live audience. The winner will be selected and announced that evening.

To find out more about this opportunity and how to apply, please visit

Founded in 1975, the National Association of Women Business Owners (NAWBO) is the unified voice of America’s more than 10 million women-owned businesses representing the fastest growing segment of the economy.  NAWBO - Central Jersey is the place where women business owners connect, build strong relationships that foster business growth, develop valuable leadership skills, and gain knowledge and insight from experienced owners.


Established in 1766, Rutgers is America’s eighth oldest institution of higher learning and one of the nation’s premier public research universities. The university serves more than 65,000 students on campuses, centers, institutes and other locations throughout the state. Rutgers–New Brunswick and Princeton University are New Jersey’s only members of the prestigious Association of American Universities.

Rutgers’ Office of New Ventures & Entrepreneurship (NVE) is dedicated to advancing commercialization of Rutgers intellectual property via the creation of start‐up companies and other entrepreneurial initiatives; promoting entrepreneurship and facilitating entrepreneurship activities within the Rutgers community; and nurturing an innovation ecosystem around the university and beyond.  More than 100 start-up companies have been created based on Rutgers technologies; two thirds are New Jersey-based.                                                                                                                                                     2/25/14